The journal
Notes from the bench
What is in season, how to keep it alive, and what to write when the card matters more than the flowers. Written by the people who cut them.
Three pieces, no more. We add to this page when there is something worth saying rather than to fill a content calendar — a change in the market, a question we keep being asked at the bench, or a correction to something we got wrong last season.
The seasonal guide is the one to read first if you are planning a wedding or a standing order: it tells you what a florist can actually get in a given month, which is usually the difference between a plan that works and one that has to be renegotiated in the last week.
The care piece is the one people come back to. It is not a list of folk remedies — we have tested most of them and left out the ones that do nothing. If you only read one section, read the part about changing the water on day three; it is worth more than everything else on this page combined.
If there is something you want covered — a flower that keeps failing, a venue with no light, a colour you cannot find in February — email the studio and ask. Questions from customers are where most of these pieces start, and the answer is usually shorter than the article it turns into.
What is actually in season, month by month
A working list from the market floor — what to buy when, and what to refuse even when it is on offer.
The conditioning routine that buys you four more days
Cut, strip, cool, change the water. The unglamorous half of a bouquet that goes the distance.
What to send, and what to write on the card
Birthdays are easy. Sympathy, new babies and apologies need a different register.
The Friday note
What came in, what is nearly gone.
A short letter every other Friday from the studio bench: what the market had, which flowers are peaking, and what we are making with them.
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