Soft Focus
The gentle version of Market Seasonal — lowered saturation, lowered volume.
No online checkout — your order list becomes an enquiry, and a florist confirms flowers, price and delivery window in person.
What's in it
- muted pastels
- cream stock
- dusty miller
- soft grasses
Wrap, ribbon and a hand-written card included. Contents follow the week's market — we confirm the final list before tying.
Caring for it
Market bunches are conditioned stem by stem the morning they are tied.
Recut every stem and strip anything that would sit under the waterline within an hour of arrival.
Market bouquets are mixed on purpose: some stems are two-day flowers and some are ten. That is the honesty of the bunch.
Change the water on day three, not because it looks tired — because it is.
Pet note. No lilies in this bouquet. We still keep bouquets out of reach of pets who chew — ask the bench for a fully pet-safe build if yours is a chewer.
Getting it there
Hand-tied at the bench, wrapped in the collection's paper, and delivered by our own van in New York same day when you order by 2pm ET. Nationwide, it travels next-day in a fitted box, stems in water pods, and never sits in a depot overnight.
Pair it with
A medium jug or a straight-sided vase about 24cm tall. Add our beeswax taper pair or a jar of local honey at enquiry — both travel in the same box.
When to send it. Sympathy work moves on the family's schedule, not ours — tell us the service time and we work back from it.
Good to know
Soft Focus runs Petite, Classic and Grand at $52, $78 and $124; the ladder buys stems, wrap and the hand-written card, and the difference between sizes is stem count, not flower grade. If the market runs short of muted pastels that week, we name the substitute before tying and you can say no — we never swap quietly. Colour in life sits a shade warmer than on a screen; screens lie cool.
What we send to hospitals and hard weeks: soft, not sad.
Goes well with
